Tag Archives: News

Consumers Share Their Experiences On Eco-friendly Packaging

Almost one in five consumers (19%) have said they would not buy from online retailers who do not use sustainable packaging, according to a survey published today (1 November, 2021).

Consumers Share Their Experiences On Eco-friendly Packaging

UK consumers share their experiences of opening online deliveries. The survey was completed by 600 people over the summer and covered online purchases from the fashion, food & drink, home & garden, and health & beauty sectors, with products ranging from cosmetics to large home appliances.

With national lockdown restrictions in place throughout the first part of 2021, consumers increasingly turned to the internet to meet their shopping needs while they remained at home. The survey showed that 88% of respondents said they spent more time shopping online during the pandemic and, of those, 64% said this behaviour would not change in the future, with 30% of consumers saying that they are likely to increase their online shopping.

Confirming the rise of the eco-conscious shopper, 97% of respondents said they follow recycling instructions where possible. However, 14% advised they were unsure about the recyclability of the packaging they received due to no instructions regarding disposal. This highlights the need for clear directions for end-users to understand how to dispose of their packaging responsibly.

Other highlights of the survey include:

  • Delivery: 96% of respondents said they favoured home delivery over click and collect, with 55% selecting home delivery for convenience, and 40% taking advantage of free delivery.
  • Sustainability: 73% of respondents thought that the packaging they received was recyclable.
  • Packaging branding: There was an increase in deliveries with unbranded packaging, growing from 32% in 2020 to 45% in 2021, suggesting that an increasing number of online retailers are missing the opportunity to connect with customers through an immersive unboxing experience that represents their brand.
  • Damages: There was a slight increase in the percentage of damaged deliveries, increasing from 5% in 2020 to 9% in 2021.

The survey was carried out across the summer of 2021, with respondents sharing images of their unboxing experience as well as completing the survey. The results are designed to provide retailers with valuable feedback from consumers.

The experience of opening a package containing a product ordered online has become known as “unboxing”.  Video and consumer reviews of not only products but the packaging that they arrive in are an important consideration for retailers.

Highland Spring to roll out recycled plastic eco bottles

Highland Spring set to launch its eco bottle, made from 100% recycled plastic.

Following a successful 2018 trial, the Highland Spring eco bottle will launch this month will join the existing Highland Spring natural source water range, where all bottles are 100% recyclable.

The bottle is made from 100% recycled plastic, although the label and cap are not made from recycled plastic; bottle, label and cap are 100% recyclable.

The mineral water giant said its consumers had expressed a ‘significant’ desire for more eco bottles at trial stage, and this launch will be followed by more 100% recycled and recyclable plastic eco bottles later in the year.

Highland Spring Group Chief Executive, Les Montgomery, said: “We are grateful to shoppers who gave us their thoughts and feedback, throughout the trial. They asked us to make the eco bottle a permanent addition to the Highland Spring family and we are proud to say that is exactly what we have done.

“Increasing our use of recycled plastic is an absolute priority for Highland Spring and this is a hugely exciting step in our mission to provide healthy hydration choices in environmentally sustainable ways. We hope that having innovative products such as the eco bottle in supermarkets alongside 100% recyclable bottles will help shoppers understand more about plastic as a valuable resource that should not be treated as waste.”