Box Branding Opportunity

At A&A Packaging we offer a box branding opportunity, which is so important in today’s competitive ‘stand out’ market.

Box Branding Opportunity

Brand consistency, recognition, and perception can be exceptionally important.

A crucial part of this for many companies is their packaging. From transit packaging with simple one colour logos to retail packaging with photographic imagery, your packaging can become an extension of your brand identity.

Using printed boxes is a great way to impress your customers and give them extra confidence in the quality of your product. A printed packaging box can create an exciting, positive image, which helps build up brand awareness. And as they provide further potential for brand recognition, customised boxes are a low cost but highly effective form of advertising.

At A&A Packaging we believe our team can offer the best box branding opportunity from the product design to after-sale service!

Call or Email our friendly sales team to discuss branding your packaging, in a powerful and cost-effective way.

Magnum launch tubs made from recycled plastic

Unilever has launched Magnum ice cream in tubs made from recycled polypropylene plastic packaging – a first in the ice cream industry.

Magnum launch tubs made from recycled plastic

Up to 600,000 tubs are now available across Europe, with millions more to roll out globally.

The move is part of Unilever’s wider global commitment to ensure that at least 25% of its plastic packaging will come from post-consumer recycled content by 2025.

Julien Barraux, vice president Magnum, said: “We are proud to be one of the world’s first food brands to pioneer this ground-breaking technology.”

The tubs are available in Belgium, Spain and The Netherlands, with over three million more due to be launched globally in 2020.

McDonald’s to cut plastic packaging

McDonald’s UK is to remove single-use plastics from its salads range and plastic lids from all McFlurry ice creams, in a drive to reduce plastic packaging.

McDonald's

All main meal and side salads will be served in 100% renewable and recyclable cardboard containers instead of single-use plastic.

Changing out the existing plastic bowl, shaker salad cups and lids will result in 102 metric tons of plastic being removed annually.

McDonald's

The fast-food giant is also ditching plastic lids from all McFlurry ice creams from September which it said will reduce plastic waste by 383 metric tonnes annually.

The new salad and meal containers are made from carton board which contains 50% recycled content and 50% new, which itself comes from certified sustainable sources.

The coating on the containers, designed to keep them rigid, is also 100% renewable.

In total, the new packaging across the McFlurry and salads range will reduce plastic waste by 485 metric tonnes annually, said McDonald’s.

Beth Hart, Supply Chain Director, McDonald’s UK & Ireland said: “Removing plastic lids from the McFlurry, and introducing new cardboard packaging for salads, will save nearly 500 metric tonnes of plastic a year. It’s the latest step in our sustainability journey.

“We are committed to listening to our customers and finding solutions with our suppliers that work for them, this is the latest example of that – but by no means the end. We continue to look for solutions for our cutlery and lids, for example, but this is great progress. For us, sustainability is about more than just packaging. We have to look at the whole journey – by 2030 we’re committed to reducing greenhouse gas emissions by 36%.”

Waitrose launches home compostable ready meal packaging

Waitrose has launched what it says is the world’s first home compostable ready meal packaging as it aims to move nine million products out of black plastic.

Waitrose launches home compostable ready meal packaging

Working with Huhtamaki, the new containers, which are fibre based and similar in texture to cardboard, are now certified home compostable for the first time.

Its suppliers Huhtamaki and Saladworks produced the packaging which can be heated in the oven and microwave and is cool to touch after cooking. The fiber-based packaging is Forest Stewardship Council certified, creates a 50% saving in Co2 emissions, and can also be recycled.

The packaging innovation will initially replace many of the retailer’s Italian ready meal trays, saving 158 tonnes of black plastic.

Karen Graley, manager, packaging & reprographics, Waitrose & Partners, said: “Pioneering the first home compostable ready meal packaging that ensures customers can continue to cook their food quickly, safely, and now more sustainably, is a major breakthrough in packaging innovation. This step – combined with moving millions of ready meals out of black plastic – is a significant milestone in how we package food and eliminate hard to recycle material for good.”

The new Italian ready meal packaging will be available in Waitrose & Partners shops at the end of this month and will include Chilli Prawn Spaghetti, Broccoli Orecchiette, and Tomato and Mozzarella Pasta Bake.

Highland Spring to roll out recycled plastic eco bottles

Highland Spring set to launch its eco bottle, made from 100% recycled plastic.

Following a successful 2018 trial, the Highland Spring eco bottle will launch this month will join the existing Highland Spring natural source water range, where all bottles are 100% recyclable.

The bottle is made from 100% recycled plastic, although the label and cap are not made from recycled plastic; bottle, label and cap are 100% recyclable.

The mineral water giant said its consumers had expressed a ‘significant’ desire for more eco bottles at trial stage, and this launch will be followed by more 100% recycled and recyclable plastic eco bottles later in the year.

Highland Spring Group Chief Executive, Les Montgomery, said: “We are grateful to shoppers who gave us their thoughts and feedback, throughout the trial. They asked us to make the eco bottle a permanent addition to the Highland Spring family and we are proud to say that is exactly what we have done.

“Increasing our use of recycled plastic is an absolute priority for Highland Spring and this is a hugely exciting step in our mission to provide healthy hydration choices in environmentally sustainable ways. We hope that having innovative products such as the eco bottle in supermarkets alongside 100% recyclable bottles will help shoppers understand more about plastic as a valuable resource that should not be treated as waste.”