Highland Spring set to launch its eco bottle, made from 100% recycled plastic.
Following a successful 2018 trial, the Highland Spring eco bottle will launch this month will join the existing Highland Spring natural source water range, where all bottles are 100% recyclable.
The bottle is made from 100% recycled plastic, although the label and cap are not made from recycled plastic; bottle, label and cap are 100% recyclable.
The mineral water giant said its consumers had expressed a ‘significant’ desire for more eco bottles at trial stage, and this launch will be followed by more 100% recycled and recyclable plastic eco bottles later in the year.
Highland Spring Group Chief Executive, Les Montgomery, said: “We are grateful to shoppers who gave us their thoughts and feedback, throughout the trial. They asked us to make the eco bottle a permanent addition to the Highland Spring family and we are proud to say that is exactly what we have done.
“Increasing our use of recycled plastic is an absolute priority for Highland Spring and this is a hugely exciting step in our mission to provide healthy hydration choices in environmentally sustainable ways. We hope that having innovative products such as the eco bottle in supermarkets alongside 100% recyclable bottles will help shoppers understand more about plastic as a valuable resource that should not be treated as waste.”