Category Archives: A&A News

Box Branding Opportunity

At A&A Packaging we offer a box branding opportunity, which is so important in today’s competitive ‘stand out’ market.

Box Branding Opportunity

Brand consistency, recognition, and perception can be exceptionally important.

A crucial part of this for many companies is their packaging. From transit packaging with simple one colour logos to retail packaging with photographic imagery, your packaging can become an extension of your brand identity.

Using printed boxes is a great way to impress your customers and give them extra confidence in the quality of your product. A printed packaging box can create an exciting, positive image, which helps build up brand awareness. And as they provide further potential for brand recognition, customised boxes are a low cost but highly effective form of advertising.

At A&A Packaging we believe our team can offer the best box branding opportunity from the product design to after-sale service!

Call or Email our friendly sales team to discuss branding your packaging, in a powerful and cost-effective way.

Magnum launch tubs made from recycled plastic

Unilever has launched Magnum ice cream in tubs made from recycled polypropylene plastic packaging – a first in the ice cream industry.

Magnum launch tubs made from recycled plastic

Up to 600,000 tubs are now available across Europe, with millions more to roll out globally.

The move is part of Unilever’s wider global commitment to ensure that at least 25% of its plastic packaging will come from post-consumer recycled content by 2025.

Julien Barraux, vice president Magnum, said: “We are proud to be one of the world’s first food brands to pioneer this ground-breaking technology.”

The tubs are available in Belgium, Spain and The Netherlands, with over three million more due to be launched globally in 2020.

McDonald’s to cut plastic packaging

McDonald’s UK is to remove single-use plastics from its salads range and plastic lids from all McFlurry ice creams, in a drive to reduce plastic packaging.

McDonald's

All main meal and side salads will be served in 100% renewable and recyclable cardboard containers instead of single-use plastic.

Changing out the existing plastic bowl, shaker salad cups and lids will result in 102 metric tons of plastic being removed annually.

McDonald's

The fast-food giant is also ditching plastic lids from all McFlurry ice creams from September which it said will reduce plastic waste by 383 metric tonnes annually.

The new salad and meal containers are made from carton board which contains 50% recycled content and 50% new, which itself comes from certified sustainable sources.

The coating on the containers, designed to keep them rigid, is also 100% renewable.

In total, the new packaging across the McFlurry and salads range will reduce plastic waste by 485 metric tonnes annually, said McDonald’s.

Beth Hart, Supply Chain Director, McDonald’s UK & Ireland said: “Removing plastic lids from the McFlurry, and introducing new cardboard packaging for salads, will save nearly 500 metric tonnes of plastic a year. It’s the latest step in our sustainability journey.

“We are committed to listening to our customers and finding solutions with our suppliers that work for them, this is the latest example of that – but by no means the end. We continue to look for solutions for our cutlery and lids, for example, but this is great progress. For us, sustainability is about more than just packaging. We have to look at the whole journey – by 2030 we’re committed to reducing greenhouse gas emissions by 36%.”

Waitrose launches home compostable ready meal packaging

Waitrose has launched what it says is the world’s first home compostable ready meal packaging as it aims to move nine million products out of black plastic.

Waitrose launches home compostable ready meal packaging

Working with Huhtamaki, the new containers, which are fibre based and similar in texture to cardboard, are now certified home compostable for the first time.

Its suppliers Huhtamaki and Saladworks produced the packaging which can be heated in the oven and microwave and is cool to touch after cooking. The fiber-based packaging is Forest Stewardship Council certified, creates a 50% saving in Co2 emissions, and can also be recycled.

The packaging innovation will initially replace many of the retailer’s Italian ready meal trays, saving 158 tonnes of black plastic.

Karen Graley, manager, packaging & reprographics, Waitrose & Partners, said: “Pioneering the first home compostable ready meal packaging that ensures customers can continue to cook their food quickly, safely, and now more sustainably, is a major breakthrough in packaging innovation. This step – combined with moving millions of ready meals out of black plastic – is a significant milestone in how we package food and eliminate hard to recycle material for good.”

The new Italian ready meal packaging will be available in Waitrose & Partners shops at the end of this month and will include Chilli Prawn Spaghetti, Broccoli Orecchiette, and Tomato and Mozzarella Pasta Bake.

The first digital post print corrugated press in Europe

Smurfit Kappa is installing the new HP PageWide C500 digital press – HP’s most technologically advanced digital press for a corrugated application.

The first digital post print corrugated press in Europe

The press will be installed in Smurfit Kappa’s Interwell plant in Austria and is designed for greater customisation and flexibility of corrugated printing, the new industrial-scale press will be the first commercial HP single pass press in Europe.

The press will be installed in April and will support Smurfit Kappa’s extensive customer base in the FMCG sector.

With a fully integrated stack-to-stack workflow, the press combines digital simplicity with off-set replaceable print quality on both coated and uncoated paper.

The technology will provide brand owners with customised packaging solutions that can drive sales across both online and traditional sales channels.

Smurfit Kappa will sue the press in conjunction with its ShelfSmart and eSmart services.

The graphic flexibility and quality of the new HP PageWide C500 Press will further enhance the company’s service to drive brand recognition and provide fit-for-purpose packaging.

Furthermore, the HP water-based inks facilitate printing on both primary and secondary food packaging without an additional barrier which can comply with even the most stringent global food safety regulations.